Bio

As Senior Director for Partnerships and Development, Christopher Haley leads the NJCAA’s day-to-day efforts in revenue generation, sponsorships, licensing, branding, and serves as Assistant Executive Director of the NJCAA Foundation.

Haley joined the NJCAA National Office in November 2023 as Director of Operations and Project Development and was promoted to Senior Director of Membership and Project Development in March 2024. In his previous roles for the NJCAA, he worked across multiple divisions, providing management and support in finance and data analysis, special events, strategic planning, membership management, and short-term and long-term special projects.

He came to the NJCAA after a successful 15-year career in the hospitality industry in private golf and country clubs. Haley served on and led high performing teams at private clubs in Virginia, Pennsylvania, and most recently, as General Manager and Chief Operating Officer of Blackthorn Club at The Ridges in northeast Tennessee. When hired to lead Blackthorn in 2017, Haley was one of the ten youngest club executives in the nation. Following a successful six-year stint, he was recognized for his achievements and was named the 2023 Hospitality Leader of the Year by the Northeast Tennessee Tourism Association.

He is a 2009 graduate of Virginia Tech and has a master’s degree from James Madison University in Sport and Recreation Leadership. He has also completed professional education through the University of Houston, Georgia State University, Michigan State University, and Cal Poly Pomona.